Privacy Policy

1 Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you, and how you interact with the Site. We refer to this as "Device Information."

We collect Device Information using technologies like:

• "Cookies" (data files placed on your device/computer, often with an anonymous unique identifier. Visit allaboutcookies.org for details).
• "Log files" (track actions occurring on the Site, collecting IP address, browser type, ISP, referring/exit pages, and date/time stamps).
• "Web beacons," "tags," and "pixels" (electronic files used to record information about how you browse the Site).

Additionally, when you make a purchase, we collect your name, billing/shipping address, payment info (credit card numbers, UPI IDs), email, and phone number. We refer to this as "Order Information." Both combined constitute your "Personal Information."

2 How Do We Use Your Personal Information?

We use the Order Information to fulfill any orders placed through the Site (processing payments, arranging shipping, providing invoices/confirmations). Additionally, we use it to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• Provide you with information or advertising relating to our products or services (e.g., promotional offers), in line with preferences you've shared.

We use the Device Information to help screen for potential risk/fraud (particularly IP addresses), and to improve/optimize our Site (generating analytics on browsing behavior, assessing marketing success).

3 Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above:

• Shopify: Powers our online store. View their Privacy Policy.
• Analytics: We use Google Analytics to understand Site usage. View their Privacy Policy or Opt-out here.
• Delivery Partners: We share necessary details with courier partners to ensure safe delivery across India.

We may also share it to comply with applicable laws, respond to lawful requests, or protect our rights.

4 Behavioural Advertising

We use your Personal Info to provide targeted ads or marketing. Learn more at the NAI educational page.

Opt out of targeted advertising here:

• Facebook Ad Settings
• Google Ad Settings

5 Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

6 Data Retention

When you place an order, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7 Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

8 Minors

The Site is not intended for individuals under 18. By using this Site, you represent that you are at least the age of majority in your state/province.